Good communications starts with good planning. All too often, organizations and companies put the cart before the horse and jump right to communications tactics, like news releases, newsletters and social media, without a plan.
You can't communicate effectively unless you know:
What audiences you need to reach
What is important to each target audience
What your key messages are
Which messages will be most meaningful to each target audience
Lyday Communications can help you with communications research, including identification of audiences, desired behaviors, targeting of messages and other planning and analysis that will enhance the effectiveness of your communications.